The Binary Marketing Show – “Anticipation of Something Else”

It’s not too often that a release catches me off guard. Usually by about halfway through the first track I know exactly what to expect, for better or for worse.  Not so much with this latest tape from Portland’s The Binary Marketing Show. As the first track unfolded I was expecting an albums worth of slowly unfolding synth ambiance and atmospherics, but every expectation set up by one song was dashed as the next entered.

I’m not saying that every single track is a hard left-turn into unexpected territory, but the soundworld in which they are operating lends itself to so many different approaches, and infers much more than any one track could ever hope to capture. Sure the opening track is pretty atmospheric, but as “Picnic On Makemake” begins we can hear some guitar peeking out through the synths, and most jolting of all when compared to the first track, “I Could Live Without a Hand,” is the intense bass rumble and dual vocals. The thick low end that enters, and the way that it combines with the vocal is very reminiscent of Baths’ “Cerulean” album. Definitely a good album to be reminded of.

Midway through the album “Lost After Nightfall” takes us into yet another direction with something that starts out sounding like  Boards of Canada though eventually that fades to the background as a warped  undercurrent takes over. “Weather Balloon” immediately pulls in a different direction with buzzing synths, a bit of rhythmic crunch and a more standard song structure. “Out of the Void” brings things toward Starfucker territory, with a guitar more or less front and center at the outset, though it eventually fades back into the texture.

This is probably one of the most interesting tapes that I’ve heard in a long time. Every track is brimming with different ideas, unexpected twists, sometimes some catchy hooks, and a lot of experimentation. What more could one ask for?

Find them around the internet at the links below. They also have a show coming up on May 1st if you are near Portland, check their site for details. And check out some of their other releases as well.

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